Apple preach bark worse than one ' s bite the Chinese market has a retail store a handful

Beijing time on August 3, according to foreign media reports, if the Apple earnings analysts on a conference call last month two of the most important words are "fall transition" (autumn transitions), then the third most important word is "China". Apple's Chief Executive, Tim Cook (Tim Cook) on earnings analyst conference call has repeatedly stressed that growth in greater China, said iPhone sales rose 100%, "we see the Chinese market as a huge opportunity."

But there is one problem: Apple lags behind competitors in China. General Manager Shaun rein of China market research group (Shaun Rein), "said Apple's performance in China is not good enough, Smartphone market share had been eroded. Samsung in the high-end smartphone market share is growing, and millet in the low-end smartphone market share growth. ”

Most recent data from market research firm Canalys show that on the Chinese market in the second quarter, Apple's ranking in the international smart phone manufacturers had slipped to fifth place, iPhone shipments per cent reduction 37%. Apple has a huge potential in the Chinese market, this is beyond doubt, but Shaun rein, unless amendments are currently some very obvious mistakes, Apple could not fully exploit its potential:

Apple needs to open more stores in China. Currently, Apple only has 6 stores in China, it is difficult to meet the needs of hundreds of millions of potential users. Media reports that Apple plans to open two new stores in China, but that remains a drop in the bucket.

Apple does not select the appropriate operator partners in China. Currently, Apple's iPhone carrier partner in China is China Unicom and China Telecom, rather than on the user up to China Mobile. Shaun rein, China Mobile not only users, and users with higher incomes, prepared to increase expenditures for data and voice services, "Apple has yet to sell to business users, but to sell products for price-sensitive users". Apple analysts widely expected the end of this year or early next year, will be sold through China Mobile, an iPhone, but before that, Apple with its most important customers missing out on.

Apple do not attach importance to Chinese consumers. Shaun rein, "said Apple products in the Chinese market later than in other markets, do a good job and localization", for example, Siri is still not supported in Mandarin Chinese.

Shaun rein stated that "these difficulties are not insurmountable", Apple is already taking steps to address these issues, "on the cell phone market, no vendor status is absolutely solid, Apple needs to address the problem".