TV is the future of Apple iPhone/iPad when clouds

Jobs at the time, whether that of Apple only to die; jobs gone, not innovations Apple itself will die. Recently such analysis to BI reports don't make a mistake, Apple iPhone 5 decisions of future, which noted that the source of iPhone occupies Apple net profit 50%, iPad sources accounted for 20% of net profit, sales mistake occurred and predicted that if the iPhone 5, Apple's downhill came.

In fact, many analysts also smell the atmosphere, and not enough reason for this final death of Steve innovation. Even it was predicted Apple's decline more rapidly than Nokia, more thorough. We know that hanging on a rope is never way of survival enterprises, Cook certainly have, so is Apple TV when put on, about to replace the air iPhone and iPad!

Apple TV recent actions
1. two days ago, joined the Apple TV Hulu Plus, before Apple has not joined its streaming media box is because Hulu Hulu service will compete directly with iTunes, to have Hulu Plus $ 8 monthly subscription plans, who is going to buy iTunes 30 dollars a quarter of TV. But after taking into account a year decided to purchase Hulu, plans to pull it into the Apple TV.
Settled yesterday, we know that the Amazon Instant Video iPad,Amazon Prime users are looking forward to this for a long time, in Apple's closed in the garden, it's bigger than Hulu more weed. Due not only to Amazon new pay-per-incident mode, its price is much lower than iTunes. Arguably, Apple had no reason to open up the Amazon, at some level, Apple can reject any similar application.

However, Amazon or through your audit, but applications are not allowed to buy, and Apple's 30% profits would be taken, but Amazon warehouse model of profit have sufficient strength to cope with this pumped into. And this application does not support the Airplay mirroring feature that Apple was very reassuring.

2. the recent Apple United Kingdom add Sky Now TV (small Netflix), although it is not drastic, but within a few days on the contents of the three main rivals: Amazon, Netflix, Hulu to their side, for the benefit of their services.

Turning point for the Apple TV:

Apple is a major turning point inside the moat. Now that Hulu has more experience in this than Apple, Instant Video of Sky are signs of Amazon products, Netflix Now is not a vegetarian, why the moment Apple took a 180 degree turn in the attitude? Because the Apple TV is coming, Foundation for its application the Kingdom of Apple!

Apple's ambitions remained silent on Apple TV, but it will undoubtedly see it better in the future, although Cook said that Apple TV is just a "hobby", but he also said: "we will continue to pay attention to it, because we think it will take us to an unknown place. "And now a growing component of the Apple TV is out of cocoon, 1080p HD playback can now close to Blu-ray playback quality, republishing iOS menu system suitable for TV-screen mountain lion system upgrade--Desktop mirror can be seen as a new selling point of the Apple TV, and is often a selling point.

It recently accepted content can help it better meet those tough competitor: last December, Roku has more than 500 official channel, there are many exclusive live TV channels and fun content, Xbox content of a game. Now that Apple is sparing no effort to enrich this "hobby", the only gap had only games, and this very well.

Know more about potential Apple TV?
130 million: this is the Apple TV sold last quarter, in the past 9 months, Apple sells Apple TV (4 million) more than the iMacs and Mac Pros.

663 million dollars: this is Apple's revenue in the last quarter, they shouted at the Airpot, Time Capsule device, high-profit but compared to iPhone, iPad, Apple TV profits may not be high.

2 billion dollars: last quarter from the iTunes, App Store, iBookstore,iPod revenues of the attachment, which is the fastest-growing source of revenue following the iPad, because within the application content sales and purchase charge pumped into 30%, this is a giant cash cow. This may explain why Apple is willing to embrace its opponent.

Sold 4 million Apple TV past 9 months, no promotions, no application, is a dull device. If Apple started a comprehensive promotional Apple TV, Apple development SDK, pull in the iOS system, what it will bring to Apple? Unthinkable! But in a huge amount of iTunes users, they will feel the familiar ecological circles as more stay more comfortable!

Jobs told Walter Isaacson he can subvert the traditional TV, if Apple TV is so attractive, who would refuse to buy a $ 100 little things, to buy a $ 2000 HD Internet TV instead?

Then why Apple has been reluctant to do, the only reason for this is that Apple does not know now that is what determines the key--Apple TV content or hardware, Hulu Plus now. Amazon Instant Video. Sky Now TV, iPad app is just the first step in the Apple TV home theater world war, 6 weeks later, Apple's upcoming iPhone, perhaps the iPad Mini, but the announced maximum points to be Apple TV apps, only the Apple back to the track of it--"creative light + deep + high-margin product lines", so Apple like Apple!